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women of urbex

This was a personal project which I was hired to help design a logo for an Instagram feature page, or hub page. I am passionate about "urbex", a slang term for urban exploration. Therefore, this design process was therapeutic and helpful to me as a designer. I went with a logo that somewhat represents a Superhero vibe. The sharp corners and a fill around the text somewhat represents a strong female look, which is what I wanted this logo to represent. Urban exploration is typically male dominated. With this design, I wanted to empower women who follow this passion. The pink is an obvious hint of feminism, which  pairs well with the overall design of the logo.

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