826 National is an educational organization focused around a positive impact on writing and publishing skills for youth. They have several chapters throughout the US. With this project, I branded a new store for the imaginary "Austin, Texas Chapter". Since cycling is such a huge activity in Austin, I decided to brand my 826 Store around that idea. I designed a logo, merchandise, signage, and more aspects that are needed to really brand a company. The products were a huge element of this design because the sale of products is how this non-profit gets their funds to support education. I've also shown my process of development which is important to see where I began the design and what I settled on.