Snap Line was one of the first companies I ever branded. Although it was completely imaginary, it was a great exercise in learning about all the elements that go into branding a company. Snap Line is a travel company based off of New York City's Metro. I developed a "Snap Line" Card in the image of a Metro Card, with a couple tweaks. I also designed a ticket for an event that would have been promoted by the company. The event was to attend the first ever Times Square Ball Drop which happened in 1906, therefore, the design of the ticket itself is somewhat vintage in look with the coloring and text chosen.