These designs were created as part of an overall feminist movement that is set to empower and bring women together. Each one can be used on a wide variety of products in order to sell merchandise towards the non-profit organization in which they embody. There is a heavy use of pink which is traditionally a "female" color, however, the designs are meant to inspire gender equality. Even though the designs and products are edgy, they are intended to show the strength and power of women.